The Sales Funnel For Effective Online Marketing
The sales funnel is a fundamental part of traditional marketing and business for many years. In recent times however, it appears that funnels are getting talked about everywhere on the internet.
The truth is that people are eager to know more about this strategy for marketing and the best way to implement it to their marketing efforts on the internet. Continue reading to learn more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. This marketing concept uses the word "funnel" to describe the sales process from beginning to finish. The funnel is an easy comparison since it allows potential customers to "Unqualified prospects" on the top and narrower chances for conversions to sales at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. They are people who might need your products and services however haven't been approached by you prior to. There will be a lot of offers and sales activities later and you'll have people who have purchased your product or service.
The efficiency of the lead generation funnel is from its ability to allows you to monitor the potential buyers' behavior during different stages of the extended sales process. By using the sales funnel to measure the number of qualified prospects at each stage, you can determine the number of potential customers who are likely to become customers.
The sales funnel allows you to identify the areas where your sales strategy is failing and succeeding. It can also help you determine if your campaign is not reaching enough customers. This information helps you choose where to put your effort to make sure that sales are on the right level and to meet the marketing objectives. It is a tool to monitor and evaluate the sales process of your customers.
The Sales Funnel Top Front The Sales Funnel Front End
Your sales funnel's top is the most active and most important area in your sales process. It requires constant testing. There is no limit of front-end ideas. Your imagination and your resources are the only limitations.
The main goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales process.
When a potential customer decides to sign up for your offer, they become "qualified". This is the stage of the sales funnel at which the potential client or "Unqualified prospect" becomes a qualified leads due to the actions they've taken that show that they are sufficiently interested to buy your product.
For your front-end to be effective you must be able to drive targeted traffic to your site, blog or squeeze page. The most efficient methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting as well as content marketing.
There are a variety of methods to "qualify" an "unqualified prospect. One of the best methods to determine the quality of prospects is to create a squeeze page. It allows you to provide something valuable to your product which people can get for free or at a significantly lower cost in exchange for their email address and name. There are a variety of products to choose from, including newsletters, videos, emails, courses ebooks, as well as related reports.
The front end of your sales funnel is where potential customers are attracted to you. But what about the back end?
The Back-End, or Bottom of The Funnel
The bottom, or back end of the sales funnel are where the majority of profit and sales take place. This is where you will discover the more expensive products. These would all be related to the same subject, but in different formats like audio, video or live interaction.
The main difference between front-end and the back-end is the kind of client, as well as the cost of the product or services being provided.
Although it's true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will actually be able to make it into your back-end. This is fine, as this tiny segment will be investing more money.
You see, that while front end products and services can cost under $100, back-end products and services are typically priced in the hundreds or thousands. The bottom or back-end of the sales funnel is your primary source of revenue for an Internet business. It's also the most predictable area of this selling process.
As I said earlier, the sales funnel can be customizable as much as your imagination and resources allow.
The following link will give additional information about my content marketing strategy. https://sites.google.com/view/about-mintbird-reviews/home
For more details, visit this channel.